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To Tell the Truth: More Companies Take Honest Approach

November 30, -0001

Today's beauty product marketers are less likely to mask the truth than those of yesteryear. According to Mintel Beauty Innovation—a new service from the Chicago market research firm that monitors beauty and personal care launches globally—manufacturers are shining a light on ingredients and formulations.

Mintel reports that more than one in seven global beauty product launches this year has either been organic, ethical or all natural. In 2007, just one in nine fit that criteria. In the U.S., manufacturers are moving even faster. Nearly 30% of U.S. beauty products launched this year were organic, ethical or all natural, up from 23% in 2007.

“Beauty companies increasingly take a more honest approach to personal care,” noted Nica Lewis, head consultant, Beauty Innovation. “As people tire of insincere celebrity culture, we see more manufacturers using pure, natural elements in their products.”

In recent months, the honest trend goes even further. “Some of the latest beauty products incorporate ingredients from Indian Ayurveda or Traditional Chinese Medicine,” Ms. Lewis added. “These ancient remedies have antioxidant or whitening properties that are being used to enhance contemporary, natural and organic formulas.”

More info: www.mintel.com

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