Breaking News

To Tell the Truth: More Companies Take Honest Approach

November 30, -0001

Today's beauty product marketers are less likely to mask the truth than those of yesteryear. According to Mintel Beauty Innovation—a new service from the Chicago market research firm that monitors beauty and personal care launches globally—manufacturers are shining a light on ingredients and formulations.

Mintel reports that more than one in seven global beauty product launches this year has either been organic, ethical or all natural. In 2007, just one in nine fit that criteria. In the U.S., manufacturers are moving even faster. Nearly 30% of U.S. beauty products launched this year were organic, ethical or all natural, up from 23% in 2007.

“Beauty companies increasingly take a more honest approach to personal care,” noted Nica Lewis, head consultant, Beauty Innovation. “As people tire of insincere celebrity culture, we see more manufacturers using pure, natural elements in their products.”

In recent months, the honest trend goes even further. “Some of the latest beauty products incorporate ingredients from Indian Ayurveda or Traditional Chinese Medicine,” Ms. Lewis added. “These ancient remedies have antioxidant or whitening properties that are being used to enhance contemporary, natural and organic formulas.”

More info: www.mintel.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and