Breaking News

U.S. Wipes Demand To Hit $2.3 Billion by 2013

November 30, -0001

Demand for wipes in the U.S. is forecast to rise 3.9% percent per year to $2.3 billion in 2013, according to a new study from The Freedonia Group, Inc., a Cleveland-based market research firm.

Wipes will continue to benefit from features such as ease-of-use, disposability, portability and reduced risk of cross-contamination. However, growth will decelerate from the rates achieved during the 2003 to 2008 period, due to slower economic growth, increasing market maturity and a shift in preferences to more environmentally friendly consumer goods and cleaning methods.

According to Freedonia, convenience and innovation will remain driving forces in the consumer market, with household cleaning, hand and body and a number of other, small volume consumer wipes projected to register the strongest growth.

Though baby wipes will remain the top selling type of wipe, demand for these products will continue to suffer due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications where baby wipes once enjoyed considerable popularity.

Growth in household care wipes will be propelled by the appeal of one-step, disposable wipes that provide a quick and convenient format for household cleaning chores. However, wipes that do not provide the cost and convenience benefits demanded by consumers are expected to drop out of the market.

Following the lead of the consumer market, new product innovations and expanding applications will drive demand for wipes in the industrial market. Manufacturing and health care will remain the largest segment, with special purpose products such as clean room and surface preparation wipes and personal bathing wipes projected to see the fastest growth.

More info: www.freedoniagroup.com
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.