Breaking News

U.S. Wipes Demand To Hit $2.3 Billion by 2013

November 30, -0001

Demand for wipes in the U.S. is forecast to rise 3.9% percent per year to $2.3 billion in 2013, according to a new study from The Freedonia Group, Inc., a Cleveland-based market research firm.

Wipes will continue to benefit from features such as ease-of-use, disposability, portability and reduced risk of cross-contamination. However, growth will decelerate from the rates achieved during the 2003 to 2008 period, due to slower economic growth, increasing market maturity and a shift in preferences to more environmentally friendly consumer goods and cleaning methods.

According to Freedonia, convenience and innovation will remain driving forces in the consumer market, with household cleaning, hand and body and a number of other, small volume consumer wipes projected to register the strongest growth.

Though baby wipes will remain the top selling type of wipe, demand for these products will continue to suffer due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications where baby wipes once enjoyed considerable popularity.

Growth in household care wipes will be propelled by the appeal of one-step, disposable wipes that provide a quick and convenient format for household cleaning chores. However, wipes that do not provide the cost and convenience benefits demanded by consumers are expected to drop out of the market.

Following the lead of the consumer market, new product innovations and expanding applications will drive demand for wipes in the industrial market. Manufacturing and health care will remain the largest segment, with special purpose products such as clean room and surface preparation wipes and personal bathing wipes projected to see the fastest growth.

More info: www.freedoniagroup.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.