With its iridescent glass panels and vibrant, pink lit portals, the new Victoria’s Secret flagship store in New York City is sure to be a top destination. Located at 722 Lexington Avenue, the store features an elevated assortment of beauty merchandise, including the Secret Notes Fragrance Collection, which is housed in a jewel box-like beauty room. Unique to the Lexington Ave. store, the Secret Notes Fragrance Bar allows customers to create their own signature scent. With 25 Secret Notes, from delicate florals and fruits to lush aromatics and spices, customers will walk away with a one-of-a-kind custom fragrance. Each single note scent can be worn alone, or two to three can be layered directly on skin to create a unique, personalized composition. In addition, highly trained intimates, fragrance, color cosmetics and accessories specialists are on hand to provide shopping assistance.