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Vietnamese Cosmetics Market Shows Promise

Published November 30, -0001
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VIETNAM: With more than 60% of its population under the age of 35, Vietnam is poised to be a growth market for cosmetics companies. A number of brands, including Shiseido, L’Oréal and Estée Lauder, are already touting their wares in the southeast Asian nation.

According to a published report, a Nielsen survey conducted last year indicates that in recent years, Vietnam’s cosmetics market has maintained strong growth, at about 16% a year, and consumers are willing to pay high prices for well-respected international brands.

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