Breaking News

Weak Economy Boosts At-Home Haircoloring

November 30, -0001

While more than 90 million consumers already color or treat their hair at home, the number is growing, thanks to a slacking economy, said executives at hair care company DeveloPlus.

“Reports from both retailers and consumers indicate a growing trend of do-it-yourself home hair coloring and treatment that had previously been done in salons,” noted David Agrey, president of DeveloPlus, which is based in Corona, CA. “It doesn’t appear to be a culturally or socially driven phenomenon, but more of a response to the economic downturn. As a result, our company is seeing a very positive bump in sales. It almost seems counter-intuitive,” he said. “There’s a general financial malaise and, yet, we see growth.”

DeveloPlus newest products include Color Oops, which can undo the mistakes of a botched home hair coloring job. Retailing for $12, it was selected by Good Housekeeping magazine as one of the best new products of 2007. The company also touts No Gray and Splat, which delivers vibrant “rebellious” colors.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.