Breaking News

Weak Economy Boosts At-Home Haircoloring

November 30, -0001

While more than 90 million consumers already color or treat their hair at home, the number is growing, thanks to a slacking economy, said executives at hair care company DeveloPlus.

“Reports from both retailers and consumers indicate a growing trend of do-it-yourself home hair coloring and treatment that had previously been done in salons,” noted David Agrey, president of DeveloPlus, which is based in Corona, CA. “It doesn’t appear to be a culturally or socially driven phenomenon, but more of a response to the economic downturn. As a result, our company is seeing a very positive bump in sales. It almost seems counter-intuitive,” he said. “There’s a general financial malaise and, yet, we see growth.”

DeveloPlus newest products include Color Oops, which can undo the mistakes of a botched home hair coloring job. Retailing for $12, it was selected by Good Housekeeping magazine as one of the best new products of 2007. The company also touts No Gray and Splat, which delivers vibrant “rebellious” colors.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?