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Wella Adds New Color Range

Published November 30, -0001
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DUBAI: Wella Professionals has rolled out the Color Touch Plus range, a professional product portfolio aiming to help women choose from a variety of intense colors that leave hair looking vibrant and full of shine, in Dubai. The demi-permanent colors, which are ammonia-free, include the specially formulated Tri-Spectra Formula, a crème gel with color pigments that provide 70% gray coverage and 50% more shine, according to the company. The salon-exclusive shades in the Color Touch Plus range last for 24 washes.

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