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What's the Best New Product?

November 30, -0001

BrandSpark International’s Best New Product Awards (BNPA), which culls winners from a North American consumer survey program focused on new product development and innovation, has released results of its first U.S. shopper survey. Close to 50,000 American grocery shoppers revealed their top picks for the best new consumer products in the food, personal care and household categories. Better Homes and Gardens, the official consumer media partner, will publish the full results in its May 2009 issue and online.

This year, 77 products were evaluated, with 23 winners chosen in categories that included anti-aging skin care, oral care, mascara, shampoo and household cleaners. The Overall Best in Show this year was Olay Definity Color Recapture Moisturizer from Procter & Gamble. Other winners included Green Works Natural All-Purpose Cleaner (general cleaning category), Green Works Natural Toilet Bowl Cleaner, Tide Pure Essentials Laundry detergent, L’Oréal Paris Bare Naturale Mineral-Enriched Mascara, Olay Definity Color Recapture Moisturizer (anti-aging category), Clairol Nice ‘N Easy Perfect 10, Maybelline Moisture Extreme Shampoo, Pantene Pro-V Beautiful Lengths Shampoo, Colgate Total Advanced Whitening Toothpaste. Aquafresh Deep Action toothbrush, Sally Hansen Spray On-Shower Off Body Wash hair remover and Dove Cream Oil Body Wash.

Conducted in November 2008, the BNPA survey included key questions about individual product appeal, intent to repurchase, consumer confidence level, expected future spending habits and a number of other queries. The online survey included responses from 48,217 consumers, representative of the U.S. grocery shopper.

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