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Whitestrips Hit the Red Carpet

Published November 30, -0001
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Crest Whitestrips inked a strategic partnership with Warner Bros. Pictures in which it launched new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of “He’s Just Not That Into You,” which was held on Feb. 2. In addition to a cameo appearance in the movie, the brand has a fully integrated marketing campaign around the big-screen adaptation of The New York Times bestseller, including a national online sweepstakes, countrywide theater sampling and Sunday newspaper inserts.

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