Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue March 2015
 •  The Companies for Women?  •  Amway Rolls Out Indigo Skies  •  Honeywell Joins With Metabolix  •  Zirh’s luxury lounge is a hit at Super Bowl XLIX  •  Dr. Brandt Promotes Cream with Giveaway
Print

Whitestrips Hit the Red Carpet



Published November 30, -0001
Related Searches: marketing brand spa strategic
Post a comment
Crest Whitestrips inked a strategic partnership with Warner Bros. Pictures in which it launched new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of “He’s Just Not That Into You,” which was held on Feb. 2. In addition to a cameo appearance in the movie, the brand has a fully integrated marketing campaign around the big-screen adaptation of The New York Times bestseller, including a national online sweepstakes, countrywide theater sampling and Sunday newspaper inserts.


blog comments powered by Disqus