Breaking News

Whole Foods Reformulates HBA Line

November 30, -0001

After launching its own line of natural body care products a year ago, Whole Foods Market is reformulating its 365 Everyday Value shampoo, conditioner, body lotion and shower gel to meet its own natural standards.

“Whole Foods Market researchers have spent two years evaluating each and every ingredient in our body care products on criteria including safety, source, efficacy, and environmental impact to perfect the Premium Body Care Standard label. While our goal is to eventually have all of our Whole Body products adhere to these standards, we are excited to extend the label to one of our most popular set of products,” said Michael Besancon, Whole Foods Market’s senior global vice president of purchasing, distribution and marketing. “In addition to raising the bar for natural body care, we are also proud to be selling these very popular products at the same great prices—particularly with the new premium ingredients.”

The reformulated products, which will be available this summer, will not contain any of the 300-plus ingredients banned on Whole Foods’ Premium Body Care Standard list. In addition, the company said it plans to maintain the line’s current price points.

More info: www.wholefoodsmarket.com

blog comments powered by Disqus
  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 8, 2016
    Nova Scotia Fisherman manufactures a boatload of products that incorporate sea kelp and a raft of other natural ingredients.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016