12.30.03
Christian Dior Perfumes & Cosmetics U.S. plans to revamp all elements of the brand in 2004 from merchandising and promotion to distribution in order to enhance the LVMH Mot Henessy Louis Vuitton division's exclusivity.
Executives said approximately 100-150 departments doors will be cut from 820 doors. Productivity is also expected to pick up, especially in Dior's anti-aging skin care sector, according to Bernard Potier, president and chief executive officer of Dior's U.S. subsidiary.
Executives said approximately 100-150 departments doors will be cut from 820 doors. Productivity is also expected to pick up, especially in Dior's anti-aging skin care sector, according to Bernard Potier, president and chief executive officer of Dior's U.S. subsidiary.