01.27.04
Beautyworld and International Frankfurt Fair will be held March 5-8 at the Messe Frankfurt in Frankfurt, Germany. One of Beautyworld's features is Beautyplanet, a multimedia show that allows visitors to experience, hear, see, smell and feel the future of perfumery. It is organized in cooperation with CosCom, the department of beauty and cosmetics at Beautyworld.
"The primary air of the Beautyplanet special show is to inspire visitors to the fair," said Beautyworld event manager Eva Olbrich. "We want to show how each individual shop can be turned into something special using modern design elements and innovative ideas without necessarily pushing costs sky-high."
Marketers such as Procter & Gamble and Albrecht Dill will also present the latest product developments in the Forum of Excellence in hall 3.1. In total, more than 540 exhibitors will show innovations in fragrance, decorative and skin care cosmetics, accessories and hair dressings.
Also, the Trade Fair for the Perfumery, Drug Store, Cosmetics and Hairdressing Trade will bring together three shows: Lifetime, Passione and Cosmetica, from March 5-8 at the same venue. More than 800 European exhibitors are expected to attend. More info: www.beautyworld.messfrankfurt.com or www.messfrankfurt.com.
"The primary air of the Beautyplanet special show is to inspire visitors to the fair," said Beautyworld event manager Eva Olbrich. "We want to show how each individual shop can be turned into something special using modern design elements and innovative ideas without necessarily pushing costs sky-high."
Marketers such as Procter & Gamble and Albrecht Dill will also present the latest product developments in the Forum of Excellence in hall 3.1. In total, more than 540 exhibitors will show innovations in fragrance, decorative and skin care cosmetics, accessories and hair dressings.
Also, the Trade Fair for the Perfumery, Drug Store, Cosmetics and Hairdressing Trade will bring together three shows: Lifetime, Passione and Cosmetica, from March 5-8 at the same venue. More than 800 European exhibitors are expected to attend. More info: www.beautyworld.messfrankfurt.com or www.messfrankfurt.com.