02.04.04
Oscar-nominated actress Salma Hayek signed an exclusive agreement with Avon Products Inc. Ms. Hayek will serve as spokesperson for Avon's flagship color and fragrance brands and will appear in print and TV ads in the third quarter of 2004 for new color and fragrance launches. She will also be featured in Avon's brochures, public relations and the internet. Born and raised in Mexico, Ms. Hayek now resides in Los Angeles, CA.
"Our upcoming color and fragrance launches signal a true evolution in our beauty growth strategy and Salma's universal beauty will appeal to our broad and diverse customer base," said Andrea Jung, chairman and chief executive officer for Avon Products, Inc. "Salma's personal story and values are a perfect fit for us, and we have a shared commitment to the empowerment and well being of women."
Additionally, the Avon Foundation and Ms. Hayek will partner in broadening the Foundation's domestic violence initiative.
"I have such respect for Avon as a world-class beauty leader, and for what the company has accomplished in providing economic and personal fulfillment to women all over the world," said Ms. Hayek. "I'm very optimistic that in joining forces with Avon, we can truly make a difference to the important cause of domestic violence and bring hope and empowerment to women around the world."
"Our upcoming color and fragrance launches signal a true evolution in our beauty growth strategy and Salma's universal beauty will appeal to our broad and diverse customer base," said Andrea Jung, chairman and chief executive officer for Avon Products, Inc. "Salma's personal story and values are a perfect fit for us, and we have a shared commitment to the empowerment and well being of women."
Additionally, the Avon Foundation and Ms. Hayek will partner in broadening the Foundation's domestic violence initiative.
"I have such respect for Avon as a world-class beauty leader, and for what the company has accomplished in providing economic and personal fulfillment to women all over the world," said Ms. Hayek. "I'm very optimistic that in joining forces with Avon, we can truly make a difference to the important cause of domestic violence and bring hope and empowerment to women around the world."