03.01.04
Elizabeth Arden, Inc. today announced the launch of a new skin care brand: skinsimple, which will be introduced exclusively in Wal-Mart stores nationwide in March 2004.
The skinsimple philosophy is that a woman's skincare regime shouldn't complicate her life. With products like efficiency expert 2-in-1 cleanser/toner and poof! de-puffing eye gel, the 8-SKU lineup is fuss-free, affordable and fun to use. Featuring time-tested, achievement-oriented ingredients like Vitamins A, B5, C and E and botanical extracts from rosemary, sage, chamomile and apple, the streamlined skinsimple product range proves that clear, radiant-looking skin has never been easier.
Skinsimple offers a range of easy-to-use products for a woman's daily skincare regime. As part of the launch, skinsimple will embark on a tour of five select Wal-Mart stores across the country in April 2004. skinsimple expert dermatologist Elizabeth K. Hale, M.D. will demonstrate the skinsimple system and customize a regimen for each participating customer. Skinsimple will also make a donation to a local charity in each market.
The skinsimple philosophy is that a woman's skincare regime shouldn't complicate her life. With products like efficiency expert 2-in-1 cleanser/toner and poof! de-puffing eye gel, the 8-SKU lineup is fuss-free, affordable and fun to use. Featuring time-tested, achievement-oriented ingredients like Vitamins A, B5, C and E and botanical extracts from rosemary, sage, chamomile and apple, the streamlined skinsimple product range proves that clear, radiant-looking skin has never been easier.
Skinsimple offers a range of easy-to-use products for a woman's daily skincare regime. As part of the launch, skinsimple will embark on a tour of five select Wal-Mart stores across the country in April 2004. skinsimple expert dermatologist Elizabeth K. Hale, M.D. will demonstrate the skinsimple system and customize a regimen for each participating customer. Skinsimple will also make a donation to a local charity in each market.