Breaking News

Americans, Lacking Time, Reduce Cosmetic Usage: Americans are Handling Their Hectic Lives

October 21, 2005

It has been determined that one-third of Caucasian women spend less time wearing makeup than they did five years ago. Also, people aged 18-54, regardless of race or ethnic background, are significantly reducing the time they spend on religious activities, and people over 55 are not offsetting this decline.
A Pulse survey of 1,079 adult consumers reports on how Americans today are handling their increasingly hectic lives. To better understand how Americans are managing, the survey focuses on how they are prioritizing common activities compared to five years ago.
The study found that some responses are driven by the stage of life a person is in. For example, younger people spend more time working, while older people keep in touch with friends and family more.
The study also found that 47% of people over 55 years old are reducing the time they spend shopping in stores, affecting retail. The decline in time spent buying gifts and sending greeting cards does not suggest ignoring special occasions altogether but rather that people have found better, more efficient and more productive ways to do it, such as the internet and gift cards.
People aged 18-54 are spending more time preparing meals and cooking. This may mean a return to food as socialization, family time and nutrition.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.