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Americans, Lacking Time, Reduce Cosmetic Usage: Americans are Handling Their Hectic Lives

October 21, 2005

It has been determined that one-third of Caucasian women spend less time wearing makeup than they did five years ago. Also, people aged 18-54, regardless of race or ethnic background, are significantly reducing the time they spend on religious activities, and people over 55 are not offsetting this decline.
A Pulse survey of 1,079 adult consumers reports on how Americans today are handling their increasingly hectic lives. To better understand how Americans are managing, the survey focuses on how they are prioritizing common activities compared to five years ago.
The study found that some responses are driven by the stage of life a person is in. For example, younger people spend more time working, while older people keep in touch with friends and family more.
The study also found that 47% of people over 55 years old are reducing the time they spend shopping in stores, affecting retail. The decline in time spent buying gifts and sending greeting cards does not suggest ignoring special occasions altogether but rather that people have found better, more efficient and more productive ways to do it, such as the internet and gift cards.
People aged 18-54 are spending more time preparing meals and cooking. This may mean a return to food as socialization, family time and nutrition.
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