Breaking News

Herbalife Enters Canadian Energy Drink Market

October 21, 2005

Herbalife of Canada Ltd. has entered the $6 million Canadian energy drink market with the launch of Liftoff effervescent energy drink natural health product. The sugar-free, zero-calorie energy drink comes in the form of a dissolvable tablet. Liftoff is designed to give both the body and mind a lift. With two patents pending, each tablet contains a blend of natural herbs, plus taurine, guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an added mental boost.
Two flavors are available: Ignite-Me Orange and Lemon-Lime Blast. Each carton contains 10 individually wrapped effervescent tablets with a retail price of $21.95.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.