Herbalife of Canada Ltd. has entered the $6 million Canadian energy drink market with the launch of Liftoff effervescent energy drink natural health product. The sugar-free, zero-calorie energy drink comes in the form of a dissolvable tablet. Liftoff is designed to give both the body and mind a lift. With two patents pending, each tablet contains a blend of natural herbs, plus taurine, guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an added mental boost.
Two flavors are available: Ignite-Me Orange and Lemon-Lime Blast. Each carton contains 10 individually wrapped effervescent tablets with a retail price of $21.95.