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Procter & Gamble's new Dawn Direct

Published October 21, 2005
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Procter & Gamble's new Dawn Direct foam, a dishwashing product, absorbs 10 times more grease than traditional dishwashing liquids. Formulated with an innovative microemulsion technology, Dawn Direct foam breaks grease into micro particles and absorbs them. Once trapped in the foam, the grease particles are easily removed from dishes and the grease is rinsed down the drain.

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