Rene Furterer introduced Okara Protect Color, a hair care line that combines three active ingredients to treat damaged hair, maintain color intensity and protect hair from free radicals. A new innovation, the Color Protection Factor (CPF), indicates the percentage of color protected by each step. Okara Protective radiance shampoo is CPF +70, which means that it is proven to maintain 70% of hair color. Both the Mask and No-rinse conditioner are CPF +80, ensuring 80% protection of hair color. Active ingredients include Okara extract, Hamamelis extract, vitamin E and UVB filters.