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Revlon Relaunches Enhanced ColorStay



Published October 21, 2005
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While Revlon may be keeping it’s two biggest innovations for 2006 quiet, the company has noted its spring lineup will include the overhaul of the ColorStay franchise. Retailers said the company is repositioning the Almay brand to make it easier to shop and adding a premium-priced cosmetics line for mature women called Vital Radiance.
Upcoming changes to Revlon include a revamp of the ColorStay line, bringing the company closer to completing a brand-wide renovation. ColorStay now extends to the lip, face, eye and nail categories.
The reformulated products contain SoftFlex technology, described as a cushioning polymer complex that makes the product easier to apply and more comfortable to wear.
To accommodate darker skin tones, Revlon expanded its shade lines with four more options, making the total 20. They have added a lighter formula and a concealer. ColorStay nail color has also reduced the two-step system’s shade range from 20 colors to 12 “power shades.”
In addition to the product inside the bottle changing, the packaging has been revamped and designed with a more prestigious look.


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