Brand marketers and ad agencies looking to employ scent to increase brand awareness and sales can turn to The Scent Marketing Institute.
Founded earlier this year in New York by veteran adman Harald H. Vogt and fragrance scientist Dr. Avery N. Gilbert, the Institute is the first organization exclusively devoted to the integration of scent in all phases of brand building, marketing and promotion. It provides scientific data on consumer response to scent marketing initiatives. Reliable data on the benefits for the brand image, however, are not widely available.
In addition to helping clients pick the right fragrance and scent delivery hardware, the Scent Marketing Institute uses its proprietary SensoryAudit methodology to evaluate the market strengths and weaknesses of existing or planned scent marketing programs. More info: Website: www.scentmarketing.org or call 914-478-2082.