Breaking News

The Scent Marketing Institute Opens

October 21, 2005

Brand marketers and ad agencies looking to employ scent to increase brand awareness and sales can turn to The Scent Marketing Institute.
Founded earlier this year in New York by veteran adman Harald H. Vogt and fragrance scientist Dr. Avery N. Gilbert, the Institute is the first organization exclusively devoted to the integration of scent in all phases of brand building, marketing and promotion. It provides scientific data on consumer response to scent marketing initiatives. Reliable data on the benefits for the brand image, however, are not widely available.
In addition to helping clients pick the right fragrance and scent delivery hardware, the Scent Marketing Institute uses its proprietary SensoryAudit methodology to evaluate the market strengths and weaknesses of existing or planned scent marketing programs. More info: Website: or call 914-478-2082.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.