Breaking News

The Scent Marketing Institute Opens

October 21, 2005

Brand marketers and ad agencies looking to employ scent to increase brand awareness and sales can turn to The Scent Marketing Institute.
Founded earlier this year in New York by veteran adman Harald H. Vogt and fragrance scientist Dr. Avery N. Gilbert, the Institute is the first organization exclusively devoted to the integration of scent in all phases of brand building, marketing and promotion. It provides scientific data on consumer response to scent marketing initiatives. Reliable data on the benefits for the brand image, however, are not widely available.
In addition to helping clients pick the right fragrance and scent delivery hardware, the Scent Marketing Institute uses its proprietary SensoryAudit methodology to evaluate the market strengths and weaknesses of existing or planned scent marketing programs. More info: Website: www.scentmarketing.org or call 914-478-2082.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.