Breaking News

Wal-Mart Reveals Fragrance Lineup

October 21, 2005

Wal-Mart is rolling out celebrity-endorsed products made exclusively for the retail store. Wal-Mart is trying to establish itself as a place for fashion as well as bargains. Beauty deals with Ashanti and Jessica Simpson provide customers with products only available at the retailer.
This isn’t the first time Wal-Mart has grabbed an exclusive, the chain was also the first with Enchantment, a fragrance based on the daytime TV soap “All My Children,” the first chain to offer marykateandashley cosmetics and fragrances and it was ahead of the skin care race with Skin Simple from Elizabeth Arden.
Jessica Simpson debuted her Sweet Kisses bath and body line, which offers flavored fragrances, hair and body shimmers, body frosting, plumping gloss and a gift set in three scents—vanilla cupcake, crème brûlée and strawberry.
Pricing is also much lower than similar versions of fragrances sold at other stores. For example, Jessica Simpson’s Deliciously Kissable Lip Fragrance Plumping Gloss retails for about $8.87, while a plumping gloss sold at Sephora retails for about $21.
R&B artist Ashanti has also signed a deal with Wal-Mart. She debuted her Precious Jewels by Ashanti fragrance. She helped develop the fragrance produced by AMC Cosmetics, which is a sparkling, fruity floral. A 0.5-oz. bottle retails for about $15, a 1-oz. for $22.50 and a 1.7-oz for $28.50. The bottle includes a hanging rhinestone and pink jewel charm. A 5.8-oz bottle of fragrance mist and a shimmer stick cost $12 each.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?