Breaking News

Wal-Mart Reveals Fragrance Lineup

October 21, 2005

Wal-Mart is rolling out celebrity-endorsed products made exclusively for the retail store. Wal-Mart is trying to establish itself as a place for fashion as well as bargains. Beauty deals with Ashanti and Jessica Simpson provide customers with products only available at the retailer.
This isn’t the first time Wal-Mart has grabbed an exclusive, the chain was also the first with Enchantment, a fragrance based on the daytime TV soap “All My Children,” the first chain to offer marykateandashley cosmetics and fragrances and it was ahead of the skin care race with Skin Simple from Elizabeth Arden.
Jessica Simpson debuted her Sweet Kisses bath and body line, which offers flavored fragrances, hair and body shimmers, body frosting, plumping gloss and a gift set in three scents—vanilla cupcake, crème brûlée and strawberry.
Pricing is also much lower than similar versions of fragrances sold at other stores. For example, Jessica Simpson’s Deliciously Kissable Lip Fragrance Plumping Gloss retails for about $8.87, while a plumping gloss sold at Sephora retails for about $21.
R&B artist Ashanti has also signed a deal with Wal-Mart. She debuted her Precious Jewels by Ashanti fragrance. She helped develop the fragrance produced by AMC Cosmetics, which is a sparkling, fruity floral. A 0.5-oz. bottle retails for about $15, a 1-oz. for $22.50 and a 1.7-oz for $28.50. The bottle includes a hanging rhinestone and pink jewel charm. A 5.8-oz bottle of fragrance mist and a shimmer stick cost $12 each.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.