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Shiseido To Increase Chinese Locations

Published October 31, 2005
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JAPAN: Shiseido is planning to boost its presence in the Chinese market with a concentration of cosmetic retail stores in an attempt to catch up with U.S. and European firms already established in China. The company hopes to have 1,000 stores by the end of fiscal 2005 and 5,000 by the end of fiscal 2007.

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