According to the American Cancer Society, more than 200,000 women were diagnosed with breast cancer in 2004 and one in seven women will develop breast cancer during her lifetime. To help further research and save lives, celebrity stylist and founder of Privè products, Laurent Dufourg, organized a unique fund-raiser. On October 15, 2005 select Privé salons across the nation participated in a cut-a-thon and donated Privé product gift baskets for a drawing to raise proceeds for The Expedition Inspiration Fund for Breast Cancer Research. The cut-a-thon took place simultaneously with the Expedition Inspiration 10th Anniversary “Take-a-Hike” fundraiser in Los Angeles, CA.
In addition to the cut-a-thon, providing water bottles to walkers and having a team of walkers at the event, Privé hosted a luncheon for celebrity walkers and the top 25 hike fundraisers. Guests received gift certificates for a complimentary cut and style, as well as a Privé gift basket. At the end of the luncheon Privé presented a check with the final donation amount to Expedition Inspiration on behalf of the participating Privé salons.