Breaking News

Singer Mary J. Blige Promotes Healthy Smiles

October 31, 2005

The queen of hip-hop soul, Mary J. Blige, is partnering with Crest Healthy Smiles this holiday season to raise awareness about the country’s oral health.
With each purchase of Crest products this year during November and December, Crest will make a donation of a toothbrush and toothpaste to a deserving child. As a thank you for their purchase, consumers can log onto www.cresthealthysmiles.com, and download a remake of James Taylor’s hit song “Your Smiling Face,” which Ms. Blige recorded exclusively for Crest Healthy Smiles and Boys & Girls Clubs of America.
In addition to appearances in New York City and Philadelphia, Ms. Blige will be visiting with Boys & Girls Club members across the country throughout the promotional tour for her new album, Reminisce. She will discuss her commitment to Crest Healthy Smiles and the importance of children learning to care for their own smiles at an early age.
  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017