Breaking News

Teens’ Priorities are Shifting

October 31, 2005

The back-to-school season provides a reflection of the coming holiday shopping as youth interest in product categories continues to shift. According to the Pulse report, expect to see continued strong growth in gift cards as the most convenient way to make the right gift-giving decision.
Teens shifted back-to-school spending priorities this year with clothes and cosmetics at the bottom of the list. Computers (boys) and shoes/bags (girls) are found at the top. The most significant decrease in back-to-school purchases for teen girls (28% to 16%) and not a high priority among college females either was beauty and fragrance. Gas for cars is a big priority for college students, less so for driving high school teens.
The Pulse survey reports that 46% of college students and 28% of teens spent less on back-to-school clothes this year to use the money for other things. Teens and college students generally choose the same retail channels for clothes shopping. The No.1 retail channel is department stores followed by specialty clothing stores and mass merchandisers. The internet dropping sharply as a source for clothes, especially among college students who are increasing their shopping in discount clothing stores. More info: www.wslstrategicretail.com.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?