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Avon has Introduced a New Bilingual Brochure

November 11, 2005

Avon has introduced a new bilingual brochure, “Avon Eres Tu,” to speak directly to the unique beauty products and lifestyle needs of Latina women and their families in the U.S. “With the Hispanic population in the U.S. increasing each year, and expected to continue growing in population and purchasing power, we recognized an opportunity to more closely address the needs of this growing, influential demographic,” said Sonia Russomanno, director of marketing segmentation, Avon Products.

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