Avon Products, Inc.
Published November 11, 2005
Avon Products, Inc. announced the brand name and strategic direction for its planned global direct-selling beauty business focusing on the fast-growing market for young women. The brand will be named “mark.”, reflecting its positioning as the beauty brand that celebrates remarkable young women who are making their mark in the world. According to company research, there are more than 300 million young women ages 16-24 in Avon’s top 30 markets who spend more than $200 billion annually on consumer goods. The new line will launch in the fall of 2003 in the U.S., and roll out to global markets in the second quarter of 2004.
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