Breaking News

Car-Freshner Corp. Scores Victory Over Counterfeit Product

November 11, 2005

Car-Freshner Corp. scored a legal vic- tory last month when the Federal Court of the Eastern District of New York found that a competitor infrigned on the design and scent of the company’s Little Trees air freshener.

A vanilla-scented, tree-shaped air freshener, copying the Stars & Strips Little Tree freshener, was spotted by a sales representative for Car-Freshner in August.

The counterfeit product was being sold by Rite Way Wholesale and Distributors Inc.

Car-Freshner filed a trademark and trade dress infringement lawsuit. The company stated that Little Trees air fresheners have been sold in the U.S. since 1952.

“Counterfeiters know what is popular and often take advantage of trends—even patriotic ones,” said Roberta Bren of Oblon, Spivak, McClelland, Maier & Neustadt, which represented Car-Freshener Corp.

Rite Way was required to surrender the counterfeit tree-shaped fresheners. The company sent Car-Freshner its entire inventory for destruction and made a penalty payment, company executives revealed.

“The infringers barked up the wrong tree—we were not going to sit idly by while inferior imitation products were being passed off for the real thing,” commented Richard Flechtner, president, Car-Freshner. l Completed nominations should be sent to the SDA Glycerine Award Canvassing Chairperson, AOCS, P.O. Box 3489, Champaign, IL, 61826-3489, USA, before December 1, 2002. For more information, contact Kathleen Atchley at AOCS. Tel: (217) 359-2344; Fax: (217) 351-8091; or E-mail:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.