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Cognis Evaluates Responses With Emotional Assessment

November 11, 2005

GERMANY: Researcher Wolf Eisfeld, Cognis, Düsseldorf, has developed a system for identifying reactions to a cosmetic product’s scent, foam, consistency, feel and other factors. The system, called the Emotional Assessment, was developed in cooperation with Wuppertal University and delivers a complete, objectified psychological profile of a given product.

The emotional assessment is made using analytical equipment that measures and analyzes psychological parameters, according to Cognis executives. These include changes in the conductivity of the skin, tiny movements of the facial muscles, accelerated heart beat and the circulation within individual body layers.

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