Breaking News

Cognis Sports New Logo

November 11, 2005

To reinforce its split from Henkel, Cognis has developed a new logo. The logo reflects its standing as a newcomer among the chemical giants, Cognis executives said.

The “O” in the Cognis name integrates the shining blue iris of a human eye, executives said.

“The iris not only gives a sensual radiance, but signifies perspective. After all, the name of the company is based on the Latin word cognoscere (to recognize),” said Peter Wallscheid, head of corporate advertising, Cognis.

An innovative campaign features such attention-grabbing taglines as “Why do babies adore us?”, “Intelligent by nature” and “How to make customers love you.” The ad campaing was launched in July.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.