Breaking News

Cognis Sports New Logo

November 11, 2005

To reinforce its split from Henkel, Cognis has developed a new logo. The logo reflects its standing as a newcomer among the chemical giants, Cognis executives said.

The “O” in the Cognis name integrates the shining blue iris of a human eye, executives said.

“The iris not only gives a sensual radiance, but signifies perspective. After all, the name of the company is based on the Latin word cognoscere (to recognize),” said Peter Wallscheid, head of corporate advertising, Cognis.

An innovative campaign features such attention-grabbing taglines as “Why do babies adore us?”, “Intelligent by nature” and “How to make customers love you.” The ad campaing was launched in July.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017