Breaking News

Cognis Sports New Logo

November 11, 2005

To reinforce its split from Henkel, Cognis has developed a new logo. The logo reflects its standing as a newcomer among the chemical giants, Cognis executives said.

The “O” in the Cognis name integrates the shining blue iris of a human eye, executives said.

“The iris not only gives a sensual radiance, but signifies perspective. After all, the name of the company is based on the Latin word cognoscere (to recognize),” said Peter Wallscheid, head of corporate advertising, Cognis.

An innovative campaign features such attention-grabbing taglines as “Why do babies adore us?”, “Intelligent by nature” and “How to make customers love you.” The ad campaing was launched in July.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.