THE NETHERLANDS: Nederlandse Cosmetica Vereniging (NCV), the cosmetic trade association of The Netherlands, reported an 8.8% increase in its cosmetics sales for 2001, to $1.9 billion (retail).
Bath and shower products grew 8.2% to $93.2 million. Decorative cosmetics increased 12.9% to $116.9 million; deodorants grew 8.9%; fragrances increased 8.5% and skin care rose 9.5%.
Hair care sales topped $250.6 million, a 7.8% increase over the previous year. The oral care segment nearly tripled to $95.5 million. Shaving products, soaps and sun products all showed increases as well for 2001.
The Netherlands is the sixth largest market in Western Europe, according to industry experts.