The Procter & Gamble Co., Cincinnati, is starting a massive ad campaign to support the Clairol hair care brand it acquired from Bristol-Myers Squibb Co. last November. P&G cited strong sales of its Clairol products as one reason why its profits exceeded expectations for the fourth quarter. Clairol, second only to industry leader L’Oréal, controls 39% of the U.S. hair coloring market, according to the AC Nielsen. L’Oréal controls 50%.
Aimed at graying baby boomers, P&G will revive Clairol’s decades-old questions: “Do blondes have more fun?” and “Does she or doesn’t she?” Ads will also urge women to put “more life in your color and more color in your life.”
Does She or Doesn’t She? Clairol Revives Familiar Ad
Published November 11, 2005
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