Breaking News

Does She or Doesn’t She? Clairol Revives Familiar Ad

November 11, 2005

The Procter & Gamble Co., Cincinnati, is starting a massive ad campaign to support the Clairol hair care brand it acquired from Bristol-Myers Squibb Co. last November. P&G cited strong sales of its Clairol products as one reason why its profits exceeded expectations for the fourth quarter. Clairol, second only to industry leader L’Oréal, controls 39% of the U.S. hair coloring market, according to the AC Nielsen. L’Oréal controls 50%.

Aimed at graying baby boomers, P&G will revive Clairol’s decades-old questions: “Do blondes have more fun?” and “Does she or doesn’t she?” Ads will also urge women to put “more life in your color and more color in your life.”
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.