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Fragrance Symposium to Unveil Cultural Perceptions



Published November 11, 2005
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The Fragrance Foundation’s “Global Symposium: well-being, aroma-chology and the future of fragrance,” will take place Oct. 16 and 17 in Paris at the L’Empire. At the symposium, intercultural consulting agency Worlding will present results of a survey about fragrance perceptions and expectations in France, Italy, Spain, Germany, the UK, Japan and the U.S. Preliminary results revealed older consumers are drawn to well-being products, and a universally shared well-being category is life stages. The notion of summer/winter and day/evening fragrances exists in all countries except for Japan, where consumers wear different fragrances based on their harmony with society. More info: (212) 725-2755; Fax: (212) 779-9058; Website: www.fragrance.org


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