Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Palmers Casts Hewitt for Fall Campaign  •  UPDATE: P&G Sells Frédéric Fekkai  •  Novex Expands With Curls Collection  •  Net-A-Porter Picks Up Goldfaden MD  •  Spectrum Buys Armor All
Print

Helen of Troy Acquires Six P&G Brands



Published November 11, 2005
Related Searches: sales care personal executives
Post a comment
El Paso, TX-based Helen of Troy Ltd. signed a definitive agreement to acquire six personal care brand names from Procter & Gamble for an undisclosed sum. The acquired brands include Condition 3-in-1, Final Net, Vitalis and Ammens.

According to a company spokesperson, Sea Breeze and Vitapointe will be acquired through license agreements, subject to third-party approval.

Helen of Troy executives said the company expects combined sales of these brands to total approximately $45 million annually.


blog comments powered by Disqus