Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2014
 •  LVMH Beauty Records Gain in First Half  •  Dermalogica Face Mapping Takes Center Stage  •  P&G Looks to Reduce Palm Oil's Environmental Impact  •  Exchange Rates Dent Unilever  •  Big Green Boxes Big at Swiffer
Print

In-theater ads



Published November 11, 2005
Related Searches: men advertise communication research
Post a comment
In-theater ads give marketers the kind of captive audience that is no longer guaranteed by television, according to EPM Communications, New York, NY. Recently, a concerted effort by major movie theater chains, including Loews Cineplex Entertainment and Regal Entertainment Group, have tied on-screen advertisers to off-screen promotions. Researchers said an emphasis on finding unique and entertaining ways to present on-screen ads may help make the concept more palatable to audiences. Meanwhile, new digital technology will offer a more flexible, less costly way for advertisers to implement national ad campaigns than the current system.


blog comments powered by Disqus