Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Coty Names New CEO  •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains
Print

In-theater ads



Published November 11, 2005
Related Searches: advertise communication system research
Post a comment
In-theater ads give marketers the kind of captive audience that is no longer guaranteed by television, according to EPM Communications, New York, NY. Recently, a concerted effort by major movie theater chains, including Loews Cineplex Entertainment and Regal Entertainment Group, have tied on-screen advertisers to off-screen promotions. Researchers said an emphasis on finding unique and entertaining ways to present on-screen ads may help make the concept more palatable to audiences. Meanwhile, new digital technology will offer a more flexible, less costly way for advertisers to implement national ad campaigns than the current system.


blog comments powered by Disqus