John Paul Mitchell Systems (JPMS) launched the color’s True Red series to create long-lasting red hairdos that executives said really “pop.” The three conditioning shades, Violet Red, Red Red and Orange Red, are oxidative, low-ammonia and do not have a brown base.
For the holidays, JPMS offers several Paul Mitchell, Tea Tree and Modern Elixirs gift sets and travel packs.
John Paul Mitchell Systems Launched the Color’s True Red series
Published November 11, 2005
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