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John Paul Mitchell Systems Launched the Color’s True Red series

November 11, 2005

John Paul Mitchell Systems (JPMS) launched the color’s True Red series to create long-lasting red hairdos that executives said really “pop.” The three conditioning shades, Violet Red, Red Red and Orange Red, are oxidative, low-ammonia and do not have a brown base.

For the holidays, JPMS offers several Paul Mitchell, Tea Tree and Modern Elixirs gift sets and travel packs.

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