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Kao Corp. Acquires John Frieda

November 11, 2005

JAPAN: Kao Corp., Tokyo, announced that it will acquire John Frieda Professional Hair Care Inc. The transaction was estimated at $450 million. Kao executives said the acquisition should boost its brand strength and secure a foothold in the world market.

“To establish the Kao brand abroad beginning from square one would take some time,” commented Takuya Goto, president, Kao. “Through this purchase, we are buying time with money.”

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