ITALY: Marionnaud, France, purchased 24 perfumeries in Italy, according to company executives. The acquisitions include 15 purchases from Italian chain Idea Belleza in Liguria, Tuscany and Emilia-Romagna. Two other purchases were Lombardy-based perfumeries.
According to industry experts, the acquistions helped Marionnaud obtain the second spot in the Italian market, behind Limoni. Executives said Marionnaud will continue to acquire companies in Italy.