Playtex Heat Therapy patches, a new product to ease the discomfort of menstrual cramps, last up to 12 hours, according to executives. The barely-there thin patches are different from Procter & Gamble’s recently launched ThermaCare heat wraps for menstrual pain, and are positioned on shelves next to tampons with a smaller price tag. ThermaCare is sold near oral analgesics with an emphasis on back pain.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…