Plimsol Study Says Cosmetic Companies Will Cut Back
THE UK: Up to a third of cosmetic companies in the UK need to restructure, according to a study by Plimsol Publishing Ltd. The study, Cosmetics—Battle Plans, Special Edition, found that of the 509 companies reviewed, 84 need to take a step back in order to survive, 73 will hold their position and 89 need to exploit their current advantages further. Plimsol executives suggested that with controlled costs, margins could rise from an average sales loss of 8.9% to an average 1% profit margin. However, these changes could involve cutting the work force by 18%.
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