Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Palmers Casts Hewitt for Fall Campaign  •  UPDATE: P&G Sells Frédéric Fekkai  •  Novex Expands With Curls Collection  •  Net-A-Porter Picks Up Goldfaden MD  •  State of the Art Hair
Print

Procter & Gamble



Published November 11, 2005
Related Searches: business executives products men
Post a comment
Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It’s in their DNA.”

P&G estimates teens spend more than $100 a week, or $172 billion a year. Executives said the new program is based on chosen teen’s internet usage, social networks and willingness to advocate to peers.


blog comments powered by Disqus