Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act  •  FTC Approves Final Ruling Against Lornamead  •  Wet n Wild Rolls Out First National Campaign  •  Dr. Smith's Goes To Washington
Print

Procter & Gamble



Published November 11, 2005
Related Searches: men products read natural
Post a comment
Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It’s in their DNA.”

P&G estimates teens spend more than $100 a week, or $172 billion a year. Executives said the new program is based on chosen teen’s internet usage, social networks and willingness to advocate to peers.


blog comments powered by Disqus