Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  Call for Presentations at 'Naturally Kiawah'  •  Special Delivery  •  Key Dates Ahead of 29th IFSCC  •  Inquire Within  •  Glamsquad Secures More Funding

Procter & Gamble

Published November 11, 2005
Related Searches: business men read natural
Post a comment
Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It’s in their DNA.”

P&G estimates teens spend more than $100 a week, or $172 billion a year. Executives said the new program is based on chosen teen’s internet usage, social networks and willingness to advocate to peers.

blog comments powered by Disqus