Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Split End Science  •  The Latest Active at Silab  •  FarmHouse Fresh Tapped by Dollywood's DreamMore Resort  •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard
Print

Procter & Gamble



Published November 11, 2005
Related Searches: business natural men read
Post a comment
Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It’s in their DNA.”

P&G estimates teens spend more than $100 a week, or $172 billion a year. Executives said the new program is based on chosen teen’s internet usage, social networks and willingness to advocate to peers.


blog comments powered by Disqus