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SOSI-sponsored Research Leads to New Product Launch

November 11, 2005

Sponsorship from the Sense of Smell Institute (SOSI) aided Dr. Bryan Raudenbush, Wheeling Jesuit Uni-versity, in developing his Peak Performance sports inhaler.

Dr. Raudenbush tested the effect of peppermint odor on subjects while they were exercising on a treadmill in order to develop the inhaler. The product is an alliance between Dr. Raudenbush and Glenn Safadago, president, HealthCare International and inventor of the Sports inhaler.

According to Dr. Raudenbush’s research, the inhalation of peppermint odor significantly improved athletes’ performance and was associated with lower ratings of physical workload and demand. The product is currently being distributed in Japan, Australia, Europe and South America.
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