Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Coty Names New CEO  •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains
Print

Unilever To Sell Top Fragrances



Published November 11, 2005
Related Searches: cosmetics unilever industry brand
Post a comment
Unilever, London, UK, is looking to sell its Cosmetics International unit, which includes Calvin Klein, Karl Lagerfeld, Valentino, Nautica and Vera Wang fragrances. Unilever hopes to raise up to $750 million with the transaction, according to industry experts.

The company is mid-way through a five-year program to reduce the number of its brands from 400 to 800 in order to boost sales growth and profit margins, company executives said. Investment bank Morgan Stanley has been hired to sell the unit. Unilever’s “path to growth” strategy is aimed at increasing underlying annual sales growth to 5-6% and profit margin to more than 16% by 2004. The company has cut jobs, closed factories and eliminated brands as part of the program.


blog comments powered by Disqus