Breaking News

A New Hair Color from Out of the Blue

November 14, 2005

A New Hair Color from Out of the Blue
● Goldwell Professional Hair Care’s Elumen Blue imparts long-lasting blue hair color without
ammonia or peroxide, company executives said. Elumen Blue fades tone-on-tone and can be
used in different levels for either rich blue or blue-black results. “Traditionally, blues have
faded far too fast, but Elumen Blue lasts long and maintains its shine, thanks to Elumen’s innovative
technology,” said Cyndi McCoy, technical education manager, Goldwell. Elumen Blue is
available in upscale salons and spas.
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.