● Goldwell Professional Hair Care’s Elumen Blue imparts long-lasting blue hair color without
ammonia or peroxide, company executives said. Elumen Blue fades tone-on-tone and can be
used in different levels for either rich blue or blue-black results. “Traditionally, blues have
faded far too fast, but Elumen Blue lasts long and maintains its shine, thanks to Elumen’s innovative
technology,” said Cyndi McCoy, technical education manager, Goldwell. Elumen Blue is
available in upscale salons and spas.