Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  Innovations in Dermatological Sciences  •  Maybelline Teams Up With Made  •  Purell on Campus  •  The Next Multifunctional Ingredient  •  Urban Decay Adds On To ‘Naked’ Empire
Print

Added Value Keeps Profits



Published November 14, 2005
Related Searches: corporation body executives patent
Post a comment
JAPAN: Kao Corporation’s sales rose 6% for the first fiscal half. Executives said technology has helped sales through value-added ingredients. For example, Kenko Econa cooking oil is billed as “making the body less likely to make fat” and costs three times the average price. Kao said it spends 20% of its R&D on basic areas to beef up its technology. Executives plan to expand in China.
In other news, reports said Kao has increased its efforts to profit from intellectual property by licensing its patented technologies. The company holds 3,500 patents in Japan and the same number overseas. Currently, the company is promoting the licensing of 12 packaging material patents.



blog comments powered by Disqus