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Alberto-Culver Acquires West Coast Beauty



Published November 14, 2005
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l The Alberto-Culver Company’s Beauty Systems Group (BSG) has reached an agreement in principal to acquire West Coast Beauty Supply Co., Benicia, CA. Beauty Systems Group executives said that “the acquisition of West Coast Beauty Supply (will) take the company into new states and add approximately $170 million in annual sales.”
West Coast maintains more than 225 professional distributor sales consultants and 122 stores in 14 western U.S. states. The agreement is expected to increase BSG’s totals to more than 1,225 sales consultants and 650 U.S. stores.


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