11.14.05
l In an attempt to re-energize Volkswagon’s Beetle car brand, Arcade Marketing, New York, NY, created Arcade ScentStrips for various magazine ads featuring specially-made beach, mountain and cut grass scents to illicit a drive in these environments.
In other news, Arcade Marketing’s LiquaTouch scent sampler is now offered in a dual-chambered format to offer two different scents in one carrier. Riviera Concepts has tapped this technology for its Alfred Sung Hei and Shi fragrance promotions. LiquaTouch hermetically seals alcohol-based fragrances and offers and alternative to more expensive vials.
“With the dual, we can offer marketers double the visibility, double the impact and double the value,” said William J. Fox, chairman and chief executive officer, Arcade Marketing.
In other news, Arcade Marketing’s LiquaTouch scent sampler is now offered in a dual-chambered format to offer two different scents in one carrier. Riviera Concepts has tapped this technology for its Alfred Sung Hei and Shi fragrance promotions. LiquaTouch hermetically seals alcohol-based fragrances and offers and alternative to more expensive vials.
“With the dual, we can offer marketers double the visibility, double the impact and double the value,” said William J. Fox, chairman and chief executive officer, Arcade Marketing.