l ITALY: For the fourth consecutive year, Uni-qema will host the New Ideas 5K run/walk for charity during the In-Cosmetics exhibition in Milan. The 5K run/2.5K walk will take place on the morning of April 28, 2004. Uniqema has pledged a donation of €10 for every In-Cosmetics attendee participating in the event.
With the help of sponsors, the New Ideas run/walk raised more than €10,000 during its first three years.
“We are very pleased to have the opportunity to organize the New Ideas 5K run/walk for charity for the fourth consecutive year,” said Mary Clarke, global strategic marketing manager, Uniqema.
Both runners and walkers are invited, with a 2.5K course for walkers. “Uniqema shares in the personal care industry’s goal to create well-being in the consumers who buy our customers’ products,” said Ms. Clarke. We at Uniqema and everyone in the industry are ultimately focused on that goal. From new ideas come opportunities to provide a better living standard for everyone.” More info and registration for the run/walk: www.uniqema.com/pc.