Breaking News

BeneFit

November 14, 2005

l BeneFit Cosmetics will enter the fragrance business this September with the launch of Maybe Baby. Central to Maybe Baby’s positioning is the “scentertainment” concept that is designed to spark fun interactions between sales associates and customers. Concurrently, BeneFit is also releasing an 80-SKU cosmetics line called Marvelous Makeup. The line includes 40 lipsticks, 22 powder eyeshadows, six cream eyeshadows and 10 blushes.

blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.