Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue June 2015
 •  RIFM Names New President  •  Hair 'Dressing'  •  NudeStix Links Mobile Shopping and Makeover App  •  Beiersdorf Issues Sustainability Update  •  Ashland Acquires Zeta Fraction Technology
Print

BeneFit



Published November 14, 2005
Related Searches: scent cream customers makeup
Post a comment
l BeneFit Cosmetics will enter the fragrance business this September with the launch of Maybe Baby. Central to Maybe Baby’s positioning is the “scentertainment” concept that is designed to spark fun interactions between sales associates and customers. Concurrently, BeneFit is also releasing an 80-SKU cosmetics line called Marvelous Makeup. The line includes 40 lipsticks, 22 powder eyeshadows, six cream eyeshadows and 10 blushes.



blog comments powered by Disqus