Breaking News

Candle Sales Not So Hot

November 14, 2005

Home fragrance sales remained essentially flat in 2002, however there was a significant shift in category performance, according to Kline & Co.’s Home Fragrances USA 2002 report. Candles and diffusers drove growth in the home fragrance market during the past five years, averaging 14% and 8%, respectively. But Kline reported sales for these stalwarts fizzled in 2002, leaving the top of the market completely flat. “Marketers that were focused only on candles have been forced to expand to other categories in order to compensate for slipping sales,” said Lenka Contreras, group director, Kline’s Consumer Products Practice.
Marketers also expanded their distribution channels beyond specialty stores and outlets to retailers, such as Bed, Bath & Beyond and Linens ‘N Things. Sales of specialty room products and potpourri both rose in 2002, offsetting other home fragrance losses. Room sprays also rebounded, growing 5.6% after two straight years of double-digit declines. This upturn was stimulated by the mass market launches of Glade’s Press ‘N Fresh products and Airwick by Wizard Click spray.
Other promising new products include S.C. Johnson’s Oust air sanitizer, an aerosol that is said to kill 99.9% of odor-causing germs in the air, according to Kline. Early in 2003, Reckitt Benckiser introduced Neutra Air, a similar product sold under the Lysol brand.
“These new product variations blur the line between room sprays and household cleaning products, and we can probably expect to see more products like this that have cleaning benefits and provide room-freshening scents,” Ms. Contreras said.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and