The Commercial Development and Mark-eting Association (CDMA) annual spring meeting will be held April 27-30 at the Boston Westin Copley Place hotel. The topic will be “Visualize the future! Are you in it?”
Keynote speaker Dr. Arnoldo Hax, Alfred P. Sloan professor of management, Sloan School of Management, MIT, with “Achieving the potentials of your organization—how to overcome the dangers of commoditization.”
In addition to informative presentations, the gathering will feature the presentation of the CDMA annual award for executive excellence, to be presented by Dr. Carl Jennings, president, NAFTA Region I, BASF.